Clarify your Vision and honor your intention throughout the project.

If you don’t have a clear destination in mind, it doesn’t matter what direction you go. First we must know what you want to achieve, then we can figure out how to make it happen. While a vision will grow and change with time, removing the fog is critical to prevent getting lost along the way.

Our project visioning process will clear the fog.

What’s included:

The time to set goals is at the start. Knowing your expectations and hopes for a project is a vital part of reaching your vision. It also helps in communicating with your experts.

Project Visioning is the first step of the Brick & Mortar Design Primer process. Complete our Objectives Questionnaire, book your first meeting, and soon you’ll have a clear report of your intentions and hopes for the project. The Project Vision will help ground you to your “why” throughout the decision-making process with:

  • establish a clear hierarchy of objectives

  • highlight main logical and emotional drivers to show why this project matters

  • identify key users types and characteristics help shape decisions around VIPs

  • discuss the functional viability of the project and your ideas

  • outline the project's "DNA", detailing room sizes, functions, qualities, and more

  • style inspiration collection for the exterior and interior spaces

 FAQs